"We've been extremely pleased with the look and performance of our new website, including the mobile version. It's all about making it easy for customers to find and purchase tickets, and this new site does that beautifully. Its simple, clean design takes the guesswork out of trying to purchase tickets on your computer or mobile device. We rarely get calls in our box office from customers confused or frustrated because they can't figure out how to find information."− Erika Newton, Executive Director
Rockhouse Partners optimizes Etix clients’ digital content for the mobile experience, as 79% of people use smartphones to look up live event information at the beginning of their research. Keeping this in mind, we conducted an SEO audit on Tyson Events Center’s website to see where opportunities for improvement existed.
We took the good, the bad and the ugly of Tyson’s analytics and audit results to develop their new website on our Etix-integrated platform, which has our SEO best practices baked into its very foundation.
On the existing website, mobile comprised only 11% of their total traffic. It didn’t have the coveted mobile-friendly tag on SERPs (which is now an SEO ranking factor), and it was virtually impossible to enter the sales funnel from a mobile device.
In looking at a sample of our clients, we found that an average 44% of ticket sales occur on mobile. That said, our goal was to immediately draw Tyson site visitors into the conversion funnel to sell more tickets as quickly and conveniently as possible.
What We Did
To achieve a website that was up to par with mobile performance, we completely rebuilt tysoncenter.com on our new Rockhouse template platform. SEO practices come pre-packaged in terms of structured data, responsive design, and our newly launched Etix API Integration. As a result, Tyson’s digital experience, specifically mobile and SEO, improved drastically in an instant.
Click here to see the features included in our new website platform.
Upon launch of the new site, Tyson’s analytics started telling a drastically different story than before. Here’s a brief takeaway of what we’ve seen post-launch:*
On the SEO side of the coin, sessions stemming from Organic Search comprised just 6% of traffic pre-launch, and it has since grown to 34%.
Remember when we mentioned that mobile traffic was that meager 11%? 56% of all traffic now comes from mobile + tablet.